Depending on your CMS or search platform, your search URLs could be a little different.įirst, make sure you have a Filtered View in Google Analytics. Most bootstrapped templates and WordPress blogs have site search capability built in, but you have to tell Google Analytics that you’re interested in the data. Site Search can be a valuable tool to researching customer pain points or SEO opportunities for your website. If you see an odd url query parameter that piggy-backs on the “utm_” naming convention but isn’t one of the Five, that’s okay! Just treat it as a Custom URL Parameter (see below). If you don’t already, you might want to learn more about UTM Parameters and use them to your advantage. It’s useful to leverage these in your marketing campaigns. Source/Medium, Campaign, and Content all tap into these UTM parameters.

Google will parse these out of your URLs and populate its reports with the values, no work on your end.

There are five of them, and they are all prefaced with “utm_”: “UTM” actually stands for “Urchin Tracking Module” and is legacy from the Google Analytics predecessor Urchin. UTM Parameters are automatically handled by Google Analytics. Clean UTM Parameters From Google Analytics

Google drive url parameters start