It’s also thrown its hat into the spatial audio game. It has a library of over 90 million ad-free tracks and has made higher bitrate tracks (which it calls “HD” and “Ultra HD”) available to all subscribers at no extra cost. Not to be confused with Amazon Music Prime, Amazon Music Unlimited ( sign up in the US or in the UK) is the company’s current Spotify rival. For those that make the switch, Apple has built a very solid house for them to play in – especially if you have an existing iTunes library to integrate.Īmazon Music Unlimited (from £9.99 per month)Īmazon has offered a digital music service of some kind since 2007, but it still feels like a newcomer. If Spotify HiFi does end up costing more (if it ever arrives), we suspect many will flock to Apple Music without feeling too sad about it. It also doesn’t sound significantly different from the tracks mixed in Sony’s Atmos rival, 360 Reality Audio, which is available on Deezer and Tidal – so it’s not strictly unique to Apple Music. Spatial audio has more obvious room for different compositional elements, but whether it’s worth the extra cost depends largely on how bothered you are about immersive audio. These don’t quite hit the heights of Spotify’s discovery algorithm, but Apple does offer thousands of rarer tracks that simply cannot be found on Spotify and the likes. Like its rivals, Apple Music offers a wide selection of curated playlists based on a particular mood, genre or other unifying theme, as well as algorithm-generated playlists designed specifically for the user.

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