More about the history of Cartier Tank can be read in the article of our friend, George Cramer from Revolution Watch: 100 Years of the Cartier Tank, and more about the personalities wearing the Tank in this NY Times article: At 100, the Cartier Tank Transcends Time. Important names that wore the watch include: Andy Warhol, Elizabeth Taylor, Jackie Kennedy Onassis and the fashion designer Yves Saint Laurent. The Tank collection is one of the longest-lasting collections in the industry, and still boasts an impressive number of fans. Throughout the years, the Tank was released in various shapes and sizes, but all kept the key design elements that defined a Tank: crown with a sapphire cabochon, sword-shaped hands and railway chapter ring. The first Tank was presented to General John Pershing in 1917. To be precise, the inspiration came from the Renault tanks of the Western Front: rectangle or square shaped watch with brancards (vertical sidebars) to fix the strap. The inspiration for the lovely line comes from the unfortunates events of the first World War. Cartier keeps the rich heritage proper in the Tank line: three noble materials and three dials versions are available for this time-transcending wristwatches.Īnother widely loved collection by Cartier is the Tank. As result, Cartier introduced the well-known square bezel Santos watch.Ĭartier Tank Cintrée is a statement of elegance.

Alberto complained about the inconvenience of the pocket watches during flights. The history behind the Santos watch includes Louis-François Cartier’ grandson, Louis Cartier and the pioneer aviator Alberto Santos-Dumont. The watch was born in 1904 as Cartier’s first attempt at the gentleman’s wristwatch. The Cartier Santos is a watch with rich tradition and history spanning over a hundred years. Today, Cartier is part of the Compagnie Financière Richemont SA in Switzerland. The company was a family-owned business until 1964.

His son Alfred Cartier took over the atelier 30 years later, and thereafter passed on to Alfred’s sons.The brand started to gain high recognition under Alfred’s sons’ leadership. Louis-François Cartier founded Cartier in Paris in 1847. Today we review the latest addition to this collection – the Cartier Tank Cintrée.

Of their line up, the Tank is perhaps one of the brand’s most iconic and recognisable design styles with tradition of 100 years.

This year at SIHH, Cartier gave the world a good look at their 2018 collection. The Maison is known for their work in both jewellery and watches. Cartier is a name associated with royalty, beauty and exquisite taste.

Cartier calibre deployant buckle