Specify the match type by clicking the Broad match drop-down and selecting a match type.If you’d like to manually organize keywords into a specific ad group, click the Campaign/Ad group from the drop-down and choose the ad group in the picker.Adding keywords to “Saved keywords” enables you to save them to your plan and organize them later. Check the box next to each keyword that you’d like to add to your plan.Add them to ad groups within existing campaigns.įollow these steps to add keywords to your plan and forecast their performance:.Add them to your “Saved keywords” to organize them later and see forecasts of their performance.InstructionsĪfter you've made a list of keywords, there are 2 ways to incorporate them into your campaigns: For example, your bid, budget, product, and customer behavior in your industry can all influence the success of your campaigns. Keep in mind that while Keyword Planner can provide insights into keyword targeting, campaign performance depends on a variety of factors. Create new campaigns: Use your keyword plan to create new campaigns centered on in-depth keyword research.Organize keywords: See how your keywords fit into different categories related to your brand.Determine cost: See the average cost for your ad to show on searches for a keyword.See monthly searches: See estimates on the number of searches a keyword gets each month.Discover new keywords: Get suggestions for keywords related to your products, services, or website.This article shows you how to use Keyword Planner to lay the groundwork for a successful campaign. Keyword Planner also provides another way to create Search campaigns that’s centered around in-depth keyword research. You can use this free tool to discover new keywords related to your business and see estimates of the searches they receive and the cost to target them. Keyword Planner helps you research keywords for your Search campaigns.

Keyword checker